I'll admit... when I first saw the "Victoria's Secret" words in the headline of this article - I clicked it before even reading the rest. But it's actually pretty awesome, so keep reading to find out how the lingerie company is going to be 'helping' the victims on the east-coast after last week's superstorm.
When Superstorm Sandy hit the Northeast last week, soldiers with the New York Army National Guard's 69th Infantry regiment quickly found themselves in the same situation as the people they were trying to help—without electricity or hot water, stuck in the city, supplies quickly dwindling.
"We were dead in the water until Victoria's Secret showed up," Captain Brendan Gendron, the Regiment's operations officer, told Wired magazine.
Victoria's Secret is slated to hold its annual fashion show at the New York Army National Guard's historic armory on 25th Street and Lexington in Manhattan on Wednesday, and producers were already in town to prep for the televised event when the storm hit. They had eight 500-kilowatt generators with them, and they were happy to put them to good use. Soon, the soldiers had power and hot water again.
A few hours later, Victoria's Secret producers figured out a way to restore power to the whole armory.
The lingerie company also made sure that the solders' communication systems were up and running, even though local cell towers were still down. Victoria's Secret consulting producer Dave Shapiro had leased a T1 line—a dedicated internet connection—which they let the armory use.
How cool is that? I knew I liked you for a reason, Victoria's Secret... you win this round (again).